Business World

Direct Selling Industry Highlights :  Indian Direct Selling Industry records USD 2.47 bn sales in 2019  Reporting a growth of 12.1 %  And providing employment to 57.50 lakhs people in India I ndian Direct Selling Industry records USD 2.47 bn sales in 2019, reporting a growth of 12.1%, a report by the World Federation of Direct Selling Association (WFDSW) . This has helped the Direct Selling Industry to improve its ranking to the 15th from the 19th, a year before.  Moreover, in terms of number of Direct Sellers, India has been ranked at 6th position, providing employment to 57.50 lakhs people. However, the global Direct Selling Industry has reported an overall decline of 4.3% in sales in 2019. According to the report, US is leading in the list contributing 20% of the global direct selling industry, followed by China, Korea and Germany.