Business World

                                    Amul Highlights : During the Lockdown Period, Amul doubles it's marketing spends Between April and May, Amul's ad volume went up by 21% Got 10 times more viewership than IPL, at one-tenth of the cost. D uring the Lockdown Period, Amul doubles it's marketing spends which helped brand gained advantage over rivals in terms of sales, brand building and gaining top of the mind recall. Unlike other consumer brands , which curtailed or stopped all advertising during April or May, Amul upped the ante. Between April and May, Amul's ad volume went up by 21% . Doubling of advertising budget for Amul was a calculated risk which paid off very handsomely for the brand. Amul hit a jackpot when Ramayan and Mahabharat came back on Doordarshan. They immediately grabbed the sponsorship deal. They got 10 times more viewership than the IPL  Indian Premier League, at one-tent...