Business World

        Test whether to Advertise on Television  In the early days of Amazon , the executives wanted to know if it would be worth the cost to place advertisements on television. So they looked for two markets with a good blend of the customer demographics they target, and they found Portland and Minneapolis to be the best. The run  a test for 16 months , which is much longer than most companies would experiment.  But Jeff Bezos said that Amazon was " unbelievably fixated on it " and that it was a "long, expensive test, but we were really determined to understand this for our company once and for all." While the ads did give Amazon a slight bump in sales, Jeff Bezos determined that it wasn't enough to justify the cost . So while this experiment was lengthy, it proved helpful for Amazon's strategy. Amazon TV commercial