Jeff Bezos | Lesson 3 | Never Stop Experimenting

Never Stop Experimenting :-

Bezos - " If you double the number of experiments you do per year you're going to double your inventiveness."

If you ask most CEOs, they will tell you that experimentation is imperative for their business. It's how new innovations are born and how they stay competitive in the market.

Automotive Companies have concept cars; food companies experiment with new food and flavours; retail companies experiment with placement of products and store atmosphere; drug companies are built on experiments; tech companies have 'labs' like 'Google Labs' and many high performing companies like Google allow their employees to experiment.Even Sports teams experiment with new plays and/or players.

Experimentation is everywhere and is always happening.

At Amazon, experimentation and willingness to invent has always been a part of culture. It's not secondary or something that "has to be done because everyone else does it."

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