Apple opens its first online store in India

Apple's overall smartphone market share in India is less than 2% in the premium segment

Apple Inc

Highlights :

Apple opens its first online store in India
Apple's overall smartphone market share in India is less than 2% in the premium segment
Apple's physical store is still some time away

Apple Inc opened its Indian online store on Wednesday, allowing the world's most valuable company to control the experience of shoppers and introduce visitors to a wider portfolio of products.

With its first company-owned physical store in India is still some time away, the online store offers options that customers may not get on third-party online stores, serving as a vital cog in Apple's long-term plans.

But opinion remain divided on whether the move alone will boost the company's market share in the short term. Apple's overall smartphone market share in India is less than 2% in the premium segment

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