Parle Agro lock horns with Walmart India in the Bombay High court

Appy Fizz

Highlights:

Parle Agro lock horns with Walmart India in the Bombay High court over its product Appy Fizz
Launched in 2005, Appy Fizz was the country's first sparkling apple juice drink
Bollywood star Salman Khan is the brand ambassador for the brand

Parle Agro has moved the Bombay High court against Walmart India for selling an Apple drink with 'deceptively similar mark' as it's Appy Fizz .

In an interim order, the court has restrained Walmart from selling any product allegedly similar to the petitioner's product until further order.

The country's largest homegrown beverage firm has alleged that the Indian unit of the world's largest retail manufacturing, selling and promoting an Apple drink, 'Fizzy Apple' using identical font, style and colour scheme as those Parle Agro uses for Appy Fizz.

Launched in 2005, Appy Fizz was the country's first sparkling apple juice drink and dominate the segment with more than 90% market share.

Bollywood star Salman Khan is the brand ambassador for the brand.

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