Dabur and Tetra Pak partner to launch low calorie juice range in new packs

will be retailed through modern trade and e-commerce platforms

Dabur

Highlights :

Dabur and Tetra Pak partner to launch low calorie juice range in new packs
It will be retailed through modern trade and e-commerce platforms
Tetra Pak provides packaging solutions

Packaging Solutions firm, Tetra Pak and Dabur have partnered to launch the FMCG's major low calorie juice with rivals in ITC and PepsiCo.

This is the first time Dabur is launching a low calorie juice range under the brand Real Activ in bare paperboard with wood fibre packaging for a natural look.

The new Real Activ low cal range will appeal to fitness and health conscious consumers and the innovative packaging will strengthen the product's credibility.

As consumer demand for healthy alternatives grows food companies are looking for packaging innovation that represents the value of the brand and the product accurately.

Dabur low calorie juice range will be retailed through modern trade and e-commerce platforms.

Tetra Pak, which entered India in 1987, provides packaging solutions to several consumer goods companies including Parle Agro and Nestle.

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