Amul MD RS Sodhi |
Questions and Answers Round!
Q : Were you prepared for a lockdown ?
Ans: The lockdown didn't come all of a sudden. It was expected. We knew what was happening in China. In fact, we started preparing almost 10 days before the lockdown. We were in a critical business. Besides being an essential product, milk is also very dependable source of livelihood for over 100 million people. They are marginal farmers and poor women.
Q : What was this pandemic taught you ?
Ans: The food is the most important thing. There are different advantages of being a multi-product, multi-location, multi-channel company.
With 84 plants, when things were difficult in Mumbai where our 4-5 plants got affected, other plants worked overtime. Being a multi-product company, while ice-cream as a product was almost finished, paneer consumption went up.
Q : How has Amul thrived amid so much competition, including from MNCs ?
Ans:We are India's largest FMCG company with ₹ 52,000 crore in revenue. We are targeting ₹ 1 lakh crore by 2024-2025. Over the years, technology has changed, competitors have changed.
What hasn't changed is our DNA, our culture and our objectives. This is our religion, that won't change. We are a very successful, contemporary and relevant Indian brand. India will always remain the main focus market for us. India is today the world's largest and fastest growing market for milk and the largest milk producing market.
Comments
Post a Comment