Mother Dairy enters Bread Segment

Highlights :

Mother Dairy enters into bread segment
It has launched three types of bread - sandwich, brown and fruit & milk
The bread will initially be available at its 1,800 milk booths and Safal outlets in NCR.

Mother Dairy, a leading a leading milk supplier in Delhi NCR, on Thursday forayed into bread segment, as a part of its strategy to diversify business.

Mother Dairy has launched three types of bread - sandwich, brown and fruit & milk in a price range of ₹ 15 - 40 per packet.

The bread will initially be available at its 1,800 milk booths and Safal outlets in NCR National Capital Region.

The company is targeting a revenue of ₹ 100 crore from bread segment over the next three years.

The size of bread market in India is estimated to be ₹ 5,300 crore currently and is growing at an average rate of 10% for the last five years. The more demand is of white bread.

About Mother Dairy :

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