L'OREAL to drop words ' white, light and fair '

   

L'OREAL Paris

Highlights :

• L'OREAL to drop words 'white, light and fair'
• HUL to drop word 'fair' from fair and lovely.
• These announcements are due to Anti racism protest across the world

L'OREAL Group has decided to remove the words whitening, lightning and fairness from all its skin-care products.

This announcement from L'oreal comes a day after HUL said it is dropping the word 'fair' from the Fair and Lovely.

Last week, J&J announced it was exiting the fairness cream market.

These announcements have come on the back of anti racism protest across the world following the killing of an African American by an African police official in the US last month.

About L'OREAL : 

L'OREAL is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris.

It is the world's largest cosmetic Company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up and perfume.

In 1909-1956 the first steps, constructing a model, Louis Scheuller, a young French chemist of German descent, developed a hair dye formula called Oreale. 

Scheuller formulated and manufactured his own products, which he then decided to sell to Parisian Hairdressers. 

On 31 July, 1919 Scheuller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (safe hair dye Company of France)

The guiding principles of the company which eventually became L'oreal, were research and innovation in the field of beauty.

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