Highlights :
- Carnival Groups forays into the Cloud Kitchen Business
- Launch of Purple Foods & Beverages
- The company will partner with Swiggy and Zomato
Carnival Groups, the operator of Carnival Cinemas, has entered into the Cloud Kitchen Business, with the launch of fully owned subsidiary of Purple Foods & Beverages.
The group plans to start 100 cloud units offering 5 different brands in the next 2 years and has set aside ₹15 crore to invest in the company.
The company will partner with delivery aggregators Swiggy and Zomato across its location for home delivery of food and beverages to the customers.
The food options offered by Purple Foods and Beverages will be upto 20% cheaper, compared to others that are not made through a cloud kitchen, providing the cost efficiency of the Business model.
The brands offered by Purple Foods include:
- Purple Canteen (non-vegetarian)
- Green Canteen ( pure vegetarian)
- Red Bubble Cafe
- Movie Munchies
- Fresh Counter
About Carnival Cinemas :
Carnival Cinemas is a multiplex chain in India in 120 cities at 162 locations with over 470 operational screen.
Carnival Cinemas was founded in 2010 in Kerala,India by Dr. Shrikant Bhasi.
Carnival Cinemas has recently added two more properties in the overseas markets with owning of 4 new screens in Singapore with a total of 6 screens there. Vision is to hold 1000 screens globally by 2020.
Parent company of Carnival Cinema is Carnival Groups.
Comments
Post a Comment